Website Focus: Ecommerce
Website Platform: BigCommerce
Services Provided: SEO, Email Marketing
Business Type: Business to Consumer
Client Industry: Jewelry, Shopping
Project Goal: This diamond jeweler wanted to increase site users and drive conversions, so they signed up for our SEO and email marketing services.
Pompeii3 has been around for over 100 years, so they already had a pretty loyal customer base and email was bringing in good revenue for them. However, their open and click rates were low. Their automated emails also had multiple versions triggering and were not working as hard for Pompeii3 as they could have been.
Solution: Some of the tasks we have completed include fixing server errors, implementing breadcrumbs, promoting available financing options, and fixing inconsistencies on the About Us page. For their email campaign, we began by cleaning and segmented their email list. We created an email template that was visually appealing and increased engagement. Our first priority was then cleaning up their automations, ensuring that users were not receiving multiple emails for the same trigger. We worked to optimize these automations through a re-write, re-design and A/B testing.
Result: Compared to last year, we increased their organic traffic by 84% from 98k to 181k sessions and new organic users increased by 116% from only 47k to 101k. Organic revenue increased by 40% ($1,394,502.59 vs $994,442.87) and organic transactions improved by 64%.
For the email campaign, conversion rates YOY on automation increased by 193% (14% vs 40%), click-through rates increased by 53% (19% vs 28%), and revenue from automation increased by 110% ($277k vs $581k). The revenue per recipient increased by 235% ($127 vs $427). Campaign open rates increased by 101% and click rates increased by 90%.